Bragg Gaming expands engagement product to sportsbook
The firm’s Fuze toolset is being extended from online casino to sports betting.
US.- Igaming technology and content provider Bragg Gaming Group has expanded its player engagement and gamification product Fuze to its sportsbook product. Until now, the Fuze toolset is already available to customers of Bragg’s online casino content via its proprietary distribution platform.
The toolset enables operators to leverage event-driven betting demand with targeted gamified promotions which can be tracked in real-time. Fuze sports betting promotions offer many options to help operators promote specific sporting events. It can also be used to operate loyalty programmes.
Bragg Gaming Group chief technology officer Peter Lavric said: “Fuze is a technologically perfected, modular and scalable product that allows for an agnostic sportsbook engine integration to service clients of any size. We have high hopes for this solution as it enables sports fans to enjoy actively competing with each other, rather than passively following the events they love.
“Our engagement tools take the experience that punters get from sports betting to a whole new level while for operators, Fuze significantly helps drive business performance. As an already proven product with our online casino customers, we are certain that Fuze will perform as well with sportsbooks as it does with the casino segment and strongly believe that gamification is the future of sportsbooks.”
Bragg Gaming launches in Ontario with Rush Street Interactive
Bragg Gaming Group has expanded its partnership with Rush Street Interactive (RSI) to launch its content in Ontario’s regulated igaming market. The launch represents the first North American dual deployment of Bragg’s Remote Games Server (RGS) from both its Oryx Gaming and Spin Games divisions via a single integration.
Five exclusive online titles, including the Egyptian Magic game from the company’s proprietary Atomic Slot Lab studio, are now available for players via RSI’s BetRivers.ca brand. Another 22 Bragg titles from proprietary and partner studios are expected to launch in the coming months.
