Better Collective sees revenue rise 77% after Atemi acquisition

Affiliate group Better Collective has reported a 77 per cent increase in revenue for Q1 following its acquisition of Atemi.

Denmark.- The affiliate group Better Collective has reported that quarterly revenue rose 77 per cent year-on-year for the first quarter of 2021 to €38.8m.

Publishing brought in €23.8m, up by over 20 per cent, but paid media generated €14.9m, up 823.9 per cent thanks to Better Collective’s acquisition of pay-per-click business Atemi in October.

Revenue share totalled €17.2m, up 22 per cent year-on-year, while cost per acquisition revenue shot up 376.5 per cent to €16.7m. Subscription revenue came in at €1.7m and affiliate revenue at €3m.

Costs rose, however, with direct costs related to revenue up 454.9 per cent to €15.1m and staff costs up 15 per cent to €7.7m. EBITDA was up 47.9 per cent at €12.7m and total profit was up 77 per cent to €8.3m.

Better Collective CEO Jesper Søgaard said: “2021 got off to a strong start with significant growth throughout the business areas and key performance indicators.

“The acquisition of Action Network after the closing of the quarter marks our largest acquisition to date, making Better Collective a solid market leader in the US, positioned to fully capitalise on growth in the fast-growing US betting market.”