AGA releases information about sports betting
The association said that new research identifies significant interest from bettors in a regulated option.
US.- According to an American Gaming Association (AGA) commissioned study from Nielsen Sports, sports betting adults are more affluent, younger, more diverse and better-educated adults than the general population.
The research unveiled groundbreaking demographic and behavioural characteristics of self-identified bettors who AGA believes is set to populate the future legal betting landscape in the United States. A second, forthcoming element of the project will estimate the amount of revenue this demographic can help unlock for the major sports leagues.
Moreover, 71 per cent of those who participated in the research and currently bet with a bookie said that they would shift some or all of their betting activity to a regulated market if they had access to a legal platform.
According to Nielsen Sports, 44 per cent of sports bettors are adults under the age of 35, as opposed to 31 per cent of the general population. Twenty-nine per cent of bettors earn a household income of more than $100K, almost double the proportion of the general population. Nielsen surveyed more than a thousand adult sports fans and self-identified sports bettors nationwide.
“The Nielsen Sports data supports what we’ve long expected: access to legal sports wagering will increase fan engagement in major sport contests and enable a significant revenue generation opportunity for major sports leagues and teams,” said Sara Slane, senior vice president of public affairs for the American Gaming Association.
“Expanding access to legal sports betting will bring millennial audiences back to sports broadcasts and stadiums, which is a huge benefit for sport enterprises across the country. However, this potential will only be realized with proper policy frameworks that empower consumers with competitive odds, access to all bets and the ability to tap into modern platforms including mobile. Without this focus on consumers, the illegal market will continue to thrive,” said Slane.
