ACMA bans advertising in streaming platforms

The Australian regulator strengthened its policies and extended the ad ban to a new platform.

Australia.- The Australian Communications and Media Authority (ACMA) announced on Wednesday that operators are now subject to tougher regulations, as its ban on betting advertising has been extended to streaming platforms.

While restrictions for broadcasters have been in place since March 30th, it has now been extended for all live streaming between 5 am and 8:30 pm. The regulations, which also state that advertising is restricted at all other times, are set to come into force on September 28.

ACMA chair Nerida O’Loughlin said: “This is the first time that online services streaming live sport have been required to comply with gambling advertising restrictions. This brings online services in line with television and radio broadcasting services. It creates a safe zone for children and families to watch live sport across a variety of platforms.”

The authority will monitor the operation of the new rules for at least 12 months, which is set to impact not only national TV services but also companies like Netflix, Amazon and Stan if they deliver live coverage of sports events.

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