Real Time Gaming Asia

“2017 was exceptional for Alfastreet”

alfastreet ice
Albert Radman, sales director at Alfastreet.

(Exclusive interview).- Alfastreet talks with Focus Gaming News about the upcoming ICE event.

As ICE London 2018 is getting closer, Alfastreet shares with its followers the details of its performance in the major gaming event of the year. The event will be held from February 6 to 8 at ExCel, London, where Alfastreet will present exclusive content and will show why it is considered as the leading brand of the casino industry worldwide. Albert Radman, sales director at Alfastreet, responded to the exclusive questions about the event.

What are Alfastreet’s goals for ICE 2018 regarding new clients and products?
Our goals are as always, to meet our existing clients and to properly present ourselves to all the newcomers. To be fair, we usually put even more effort in catching up with numerous existing friends and partners as we need to make sure they are happy and satisfied with their Alfastreet product. Last year was truly exceptional for Alfastreet as we managed to achieve a significant growth in our business, we expanded our production and we launched a completely new product line. As ICE is an entry point into a new gaming business year, it offers a fair insight into the rest of the year and we’re excited to absorb all the ‘hints’ available.

What are the highlights of sharing the floor with exclusive companies from all over the world?
The show itself is so busy that it really doesn’t allow much mingling between the manufacturers. Every year we plan to go around, visit some of the manufacturers, explore the novelties, but it always ends up with us being attached to our booth with back to back meetings. Objectively, we’re all there to do our business, and we barely take notice in anything else.

As ICE is an entry point into a new gaming business year, it offers a fair insight into the rest of the year and we’re excited to absorb all the ‘hints’ available.

What are Alfastreet’s expectations for 2018?
As mentioned, 2017 was exceptional for Alfastreet. We’re looking for reprisal in this year and up to this point, I can say we’re well on our way. Our production line is maxed up until the month of May and our biggest struggle is related to additional expansion so we can cope with the increased demand for our products.

How long has been Alfastreet preparing for ICE 2018? What is considered as the major impact of the show?
We’re preparing for ICE all year long, by targeting our new product launches for the show. ICE is still the most important show in the industry and we’re constantly keeping that in mind. Our development, our marketing, our forecast planning, all these are reset at the ICE and not at the end of the calendar year.

Our production line is maxed up until the month of May and our biggest struggle is related to additional expansion so we can cope with the increased demand for our products.

Which markets will receive further attention by the company?
We’re usually very careful with announcing our focus for the near future as we usually have few ‘followers’. Our focus will remain in US, Canada, and Latin America. These are the markets that currently hold the unexplored potential for our company and we will put special effort into taking all the opportunities that are presented there.

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