The company will join DraftKings and FanDuel as the main providers in the UK.
UK.- The UK Gambling Commission (UKGC) granted Yahoo a gambling license to offer its daily fantasy sports (DFS) services to the UK players. Yahoo will feature its DFS contents in a variety of sports such as NBA, NFL and football.
Yahoo joins fellow DFS operators DraftKings and FanDuel in the British industry, and its clients will be able to access the same tournaments that American and Canadian fans enjoy on a daily basis. The company got the license after its former business partner Mondogoal retired its business-to-consumer services to become a full business-to-business operator. The license is also held by their subsidiaries in Ireland.
Whilst DraftKings and FanDuel recently announced their upcoming merger, Yahoo would be the second larger operator in the region. A few weeks ago, the UK based company Juniper Research released a report where they state that the daily fantasy sports market is currently worth of US$2.5 billion, and that they expect it to double to US$5.3 billion by 2021. According to Juniper Research data, DraftKings and FanDuel hold more than 90 percent of the market, and Yahoo is the closest company with less than 5 percent.