MGM sets sports betting partnership with Yahoo Sports
Yahoo Sports and MGM Resorts have announced an exclusive partnership that will see the launch of Yahoo’s app in November.
US.- MGM Resorts and Roar Digital have entered into a partnership with Yahoo Sports to power sports betting and create collaborative content experiences and live events. Roar Digital is the joint venture between MGM Resorts and GVC Holdings.
The multi-year partnership establishes that the integration will launch in the Yahoo Sports app in November in the US. Transactions will take place on the BetMGM platform as well. Yahoo Sports will be an official Digital Media Sports Partner of MGM Resorts.
As part of this partnership, MGM Resorts and Yahoo Sports will collaborate on an array of content experiences, exclusive live events, and more than 20 high profile major sporting and promotional marketing efforts. MGM Resorts will also distribute Yahoo Sports content across its properties and platforms. Yahoo Sports will also be hosting multiple player events at MGM Resorts properties.
Jim Murren, Chairman and CEO of MGM Resorts International, said that the partnership marks an important moment for BetMGM in the growing US sports betting sector. “Integrating Yahoo’s leading fantasy sports operations and content with BetMGM’s world-class sports betting and interactive platform uniquely positions us to drive market share and large-scale adoption among sports fans.”
“The historic partnership with Yahoo Sports and BetMGM will change the future of fandom, providing new ways for sports fans to go beyond engaging with content and interact through commerce,” said Guru Gowrappan, CEO of Verizon Media. “At Verizon Media we believe in building products that connect consumers to their passions and drive the deepest end-to-end value possible.”
NBA’s word
Adam Silver, NBA Commissioner, said that as sports betting continues to transform the industry, the partnership will bring together the power of two trusted partners of the NBA. “By working together, MGM Resorts and Yahoo Sports will offer fans unprecedented ways to engage with our games.”
