Vermantia and Lottomatica sign content-share agreement
The Greek provider of premium content and the Italian gaming operator join forces in Italy.
Italy.- Vermantia has entered into an agreement with Lottomatica, to migrate its retail content management onto Vermantia retail broadcast services and point-of-sale technology for its more than 1,000 betting shops and corners, whilst the Italian operator will gain access to Vermantia expansive content portfolio, specifically the Live Sports and Virtual Games Services.
Under the agreement, Vermantia will broadcast and operate three bespoke gaming channels for Lottomatica’s retail network: a Live Sports Channel, combining more than 6,000 live sports events per year with real-time data and statistics in partnership with global leader Perform Group, and two Virtual Sports Channels, based on the existing partnership with Italian market leaders Inspired Gaming. The initial channels and any future ones will be delivered to Lottomatica’s retail network via Vermantia point 4th generation decoder technology, the company’s satellite encryption and delivery solution. Thanks to this deal, Lottomatica will be offered both innovative gaming content, as well as a scalable and flexible content distribution solution, guaranteeing the delivery of high quality products to its players.
“We are absolutely delighted that Lottomatica has chosen Vermantia to create and implement this solution for its retail estate and that we have the opportunity to work with IGT, the world’s leading end-to-end gaming company,” said Filippos Antonopoulos, Vermantia CEO. “Lottomatica has a leading position in the Italian market, and this agreement demonstrates the appeal and benefits that Vermantia’s gaming content and retail solutions deliver to the market. We look forward to a long and successful partnership with Lottomatica and further driving the operation and consumption of immersive content.”
On its part, Ludovico Calvi, Lottomatica Scommesse CEO expressed: “We are delighted at the prospect of working with Vermantia and look forward to deliver our customers a very engaging and entertaining gaming experience essentially based on dynamic content mainly driven by Live and Virtual Betting. This partnership will not only support Lottomatica’s objective of growing its Retail Live Betting service but will also set the foundations for the creation of a new and innovative concept of retail betting proposition.”
