Unregulated iGaming thrives in Sweden

According to recent reports, revenue from unregulated online gaming accounts for a quarter of Sweden’s gambling revenue.

Sweden.- Recent reports revealed by H2 Gambling Capital and Lotteriinspektionen (Swedish gambling regulator), showed that the unregulated online betting market account for a quarter of the country’s total gambling revenue. In 2017, Sweden’s market was worth €2.2 billion, while proceeds from the unregulated segment reached €544.8 million.

According to the information revealed, sports betting services represented a 42 per cent share of the unregulated market last year, while online casino games jumped to 40 per cent, having been just 21 per cent in 2008. However, online poker couldn’t keep up and accounted for just seven per cent of the market, while it represented 20 per cent of the market in 2008 after the poker boom.

Meanwhile, other online gaming services accounted for 11 per cent of the market, jumping from nine per cent in 2008.

According to Lotteriinspektionen, the €544.8 million total revenue from the unregulated market was up 13 per cent from 2016, turning the segment into Sweden’s major driver of growth in gambling.