Tourists’ satisfaction decline in Macau

The latest Macao Tourist Satisfaction Index showed the lowest level since the end of 2011.

Macau.-  The Macao Tourist Satisfaction Index to measure tourists’ satisfaction fell in the fourth quarter of 2015 to the lowest level since the end of 2011. The results of the poll were released earlier this month, but no explanation was provided for the drop in satisfaction among visitors in connection to the city’s casinos.

This was the lowest level on record since the fourth quarter of 2011, when the sub-index measuring tourist satisfaction with casinos was at 66.1 points. The sub-index stood at 70.3 points in the fourth quarter of 2014 and during 2015, it dropped to 67.6 points in the final three months of 2015, from 70.0 points in the previous quarter.

Furthermore, the overall Macao Tourist Satisfaction Index dropped in the fourth quarter of 2015, from 69.6 points in the previous three months to 67.8 points.

The Macao Tourist Satisfaction Index is compiled on a quarterly basis by the Tourism Research Centre at the city’s Institute for Tourism Studies. The poll includes a total of 10 tourism-related sectors. Around 100 visitors are surveyed per sector each quarter, with interviews conducted at major tourism sites and transport hubs. The index uses a zero to 100-point scale, the higher the index, the more satisfied the tourists are considered to be.