The Mill Adventure secures its first B2B partner

Following the receipt of its B2B license from the Malta Gaming Authority (MGA), platform and white label solutions provider The Mill Adventure (TMA) launched on its iGaming platform Winfest, its first B2B client.

Press release.- Winfest, which primarily serves German markets, has built a reputation for providing personalised and secure gaming experiences for its players, complemented by its superior customer service.

With its debut on TMA’s platform, Winfest maximizes the potential of TMA’s flagship SmartLobbies solution – which champions operational optimization while curating personalized and more relevant content to players.

TMA also supports Winfest through its rich and advanced business intelligence (BI) services, along with its fully managed services for platform and content management system (CMS), including opportunities for loyalty programs. 

Godwin Camilleri, CEO at Winfest, comments on the partnership, “The Mill Adventure has confirmed our confidence in teaming up with them. They have simply demonstrated their prowess – right from our very first conversation down to the smooth migration and launch.

“We are thrilled to experience first-hand their SmartLobbies solution and capitalize on its unique tools to amp up our offerings for our winfest.com and winfest.de brands.”

The migration included all player data and the history of their activities, including gaming and financial transactions, as well as loyalty points and VIP statuses.

Through the partnership, TMA equips Winfest with the exemplary tools to succeed in new markets, with the latter launching in Canada and New Zealand, as well as utilizing the competitive product, Pay N Play, in Finland. 

Dario Arruda, CEO at The Mill Adventure, shares, “We’re delighted to be official partners with Winfest, a strong and reputable brand in the German market.

“Having someone of such calibre as our first B2B partner, right after securing our B2B license from the Malta Gaming Authority, is a testament to our growing reputation – especially with regards to our proficiency in seamlessly adapting to different jurisdictions. We specially take pride in the fact that our team performed a flawless migration, all in record time.”

Charting a path towards automation and optimizing iGaming operations for its partners, TMA has been making a name for itself when it comes to rapid deployment without compromising quality, security, and compliance. Currently operating in Finland, Sweden, Norway, Canada, Brazil, New Zealand, and Germany, its partnership with Winfest reflects the startup’s growing competitive edge.