The Mill Adventure expands market reach with MGA B2B license

This achievement will let the Maltese company to “help more partners fully leverage the power of AI, automation, and flexibility.”

Press release.- When it comes to what sets them apart, The Mill Adventure (TMA) has automation, compliance, and adaptability in the bag. Now, with a B2B license secured from the Malta Gaming Authority on top of its existing B2C license, TMA is set to cover a wider market for its iGaming platform and white label solutions within the jurisdiction.

The startup has been introducing smart and streamlined innovations to the current ways that iGaming businesses operate offering ingenious solutions such as casino management powered by artificial intelligence (AI), translating to less manpower and better conversion for players.

Among this solution’s competitive features is the SmartLobby which gives iGaming operators access to automated systems while their players relish in data-backed, personalised content based on factors such as habits and preferences. Operating in Finland, Sweden, Norway, Canada, Brazil, New Zealand, and Germany – being fully compliant with the toleration regime of the latter – compliance underpins their offerings, ensuring a remarkably safe environment within which businesses can operate.

Of the company’s achievement, The Mill Adventure CEO Dario Arruda said, “The Malta Gaming Authority is undeniably one of the most prestigious licensing bodies in the industry.

“Being granted this B2B licence not only recognizes our commitment to offering top-tier, transparent, and secure products, it also gives us access to a new business segment.

“This is our gateway to help more partners fully leverage the power of AI, automation, and flexibility, and show them just how much further we can take their business with better, streamlined solutions.”

The Mill Adventure Limited may be one of the younger players in the industry, but it has already been bustling since its inception in 2019, reaching milestones such as securing its SGA B2C license in Sweden, launching multiple brands in several markets, and winning over and migrating new partners.

With numerous innovations delivered and more in its pipeline, TMA is geared to cement its unique position in the industry.