(Exclusive interview).- Francesca Badon, Key Account Manager at WeAreCasino, discussed with Focus Gaming News the company’s progress and her new position.
Portugal.- Ever since its launch, WeAreCasino has experienced a number of changes that have helped the company improve its operations and achieve multiple agreements with other companies all over the world. Francesca Badon, Key Account Manager at WeAreCasino, talked with Focus Gaming News about her new role in the company, and the company’s plans in the near future.
You’ve been working in this industry for a few years now. What does this new position at WeAreCasino mean to you?
The new venture I am starting in WeAreCasino represents a big challenge for me. Both from a professional point of view – as I will handle the existing portfolio of clients and will build a very strong relationship with them with the scope to proactively manage their satisfaction – and from a personal point of view as I am relocating to Lisbon where part of the team is based. It’s a new interesting adventure!
My goal here is to support client operations and ambitions, ensuring a continued growth and possibilities together with implementing procedure and strategy from Account Management point of view.
I was previously working with many of the big game providers in the markets and for me now it’s exciting to be on the other side as slot builder provider. I have many ideas in mind and am excited about working to develop an innovative marketing plan. I also believe the product has great potential and all the requirements to be successful in the industry.
WeAreCasino showed a continuous expansion since the beginning of the current year, as the company signed around ten partnerships and announced changes in its structure, how is the company facing the rest of the year?
The company is always working to find new partnerships, especially to expand the network of clients. In the meantime, we are constantly keeping an eye on opportunities to add new content to our aggregation solution. We just signed new agreements with some well-known providers in the industry, such as Wazdan, SAS Gaming, 1×2, Golden Race and Spinmatic.
From an operating point of view, the decision of having a new role as Key Account Manager has the scope to push our slot builder and aggregation solutions either through our existing or new clients.
The company is always working to find new partnerships, especially to expand the network of clients.
WeAreCasino has expanded its presence in international gaming events such as BOS and CasinoBeats in London, SAGSE in Argentina, Sigma in Malta, ICE Africa in Johannesburg and ENADA in Rome; what are the biggest difference between them? What are some of the benefits for the company and the local markets when you exhibit at these events?
The fact that we want to be present all over the world is connected to our strategy of facing different markets in the industry. We also believe that in order to build strong relationships with our partners, it’s important to meet them face to face. Let me also mention that our Sales Director, Marko Jelen, will attend G2E Las Vegas in October.
How did the public receive this year’s gaming launches by WeAreCasino, such as Indiana Cabbage, Rooaaar and Veggie Toons?
The public did appreciate a lot of our new slots and this gives us the energy to work on the imminent new launches of Chocolate Slots and Happy Diner.
Which is the most profitable market for WeAreCasino so far? What other regions does the company attempt to conquer?
The most profitable markets are currently Latam and the Middle East. Our scope now is to also work with emergent regulated markets, and Portugal and Italy are currently at the top of the list.
With the spotlight aiming at the sports betting sector and its recent legalisation in one of the biggest gaming markets of the world, the US, how is the rest of the iGaming industry competing to allow a further development?
We are aware of the new legalisation on sports betting in the US and – even though WeAreCasino is focused in online casino – we are following with curiosity the evolution of the legislation in order to be prepared for the possibility to present a dedicated offer for that market.
The most profitable markets are currently Latam and the Middle East.
How is WeAreCasino responding to the latest appointments in the Board of Directors and its new authorities so far? What other developments can the public expect by WeAreCasino?
The new management will give WeAreCasino enormous potential to grow! Considering the important negotiations going on at this stage, we will surely impress the public.