Sweden’s gaming market reports sales of €560m in 1Q19

The Swedish market reported sales of €560 million. Credits: theleader.info
The Swedish market reported sales of €560 million. Credits: theleader.info

The Swedish market reported sales of approximately €560 million during the first quarter of the year.

Sweden.- Spelinspektionen, the gambling regulator from Sweden, has reported the financial results of the first quarter of the year. The gaming market in Sweden totalled €560 million during the first three-month period of 2019.

The information comes from data from the Tax Agency of Sweden. It is not fully comparable to 1Q18, as Sweden debuted its newly regulated market on January 1, 2019.

The regulator said that at the end of the first quarter of the current year, 29,975 people were suspended through the self-exclusion registry spelpaus.se. In early May, that number had already increased to under 33,000 people.

Furthermore, at the beginning of the month, 78 companies had been granted a total of 123 licenses to operate in Sweden’s gaming market.

During the three-month period ended March 31, online gaming totalled €298 million, while state lottery and gaming machines reported €130.6 million. Moreover, casino games net sales increased to €21.8 million and games for charitable purposed and national lotteries amounted €78.1 million.

The Spelinspektionen said that it still doesn’t have information about net sales from companies without a Swedish licence operating illegally in the country. However, it intends to provide details as soon as it has them.

The gambling watchdog continuously collects and analyses data to monitor trends in Sweden’s gaming market. The gambling regulator collects information on revenue for games for public utility purposes through a survey. For operators who are taxable, the turnover is based on information on the tax decided by the Swedish Tax Agency.

Svenska Spel led Sweden’s market in the first two months of Q1

Svenska Spel recorded revenues of €86.9 million during the first two months of 2018. Former horse betting monopoly company ATG budgeted €67 million. Among the private operators, Kindred Group generated €25 million, while Bet365 reported €12 million and LeoVegas totalled €10 million.

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finance sweden