Svenska Spel makes key appointment

Swedish company Svenska Spel has appointed Kajsa Nylander as its new sustainability manager.

Sweden.- Kajsa Nylander has been appointed new sustainability manager for Svenska Spel. She most recently comes from a position as Sustainability Manager at Systembolaget and will take up her new position at Svenska Spel on January 27, 2020.

As sustainability manager, Kajsa Nylander will be responsible for the Svenska Spel Group’s sustainability work, where responsible gambling is the most important area. Kajsa Nylander succeeds Scarlett Roa who will leave Svenska Spel in December. The position of Head of Sustainability is part of Communication and Sustainability and reports to Director of Communications Joakim Mörnefält.

“Kaja’s solid background in sustainability and change work will be of great benefit to Svenska Spel’s sustainability work with a focus on gaming responsibility. Her skills and experience give us the best possible conditions to further develop our leading position in gaming responsibility. With Kajsa on board we will be able to take the next step towards even better gaming responsibility tools and minimise the risk of players getting into gambling problems. Our goal is for our customers to enjoy entertainment and gaming enjoyment in a safe environment and with control over their gaming,” said Mörnefält.

Kajsa Nylander said: “I look forward with great joy and enthusiasm to starting my position as sustainability manager at Svenska Spel. The Swedish gaming industry is an industry in change with the new gaming legislation, which makes it a very exciting time. Svenska Spel already has solid sustainability work, and I look forward to being able to participate and continue to develop the work on both gaming responsibility and the Group’s other strategic sustainability issues.”

Svenska Spel CEO criticises lottery betting

The CEO of Svenska Spel, Patrik Hofbauer, urged the gambling authority in Sweden to investigate companies that offer betting on other companies’ products, also known as “shadow play.”

Hofbauer said that he hopes that the local regulator Spelinspektionen investigates the phenomenon of “shadow play,” where a gambling company offers betting on other companies’ products.

“It is incomprehensible that this may continue. I can’t think of any other industry where it’s okay to use competing companies’ products as drawbacks for their own business. The shadow gaming companies cannibalise on well-known lotteries without owning the brands themselves that they market and sell.”

The CEO said that it isn’t clear whether customers understand what kind of game they are participating in. “You should be a game technology expert to understand what “betting on outcome in lotteries” means,” he said.