Svenska Spel agrees partnership with Sporting Solutions

The Swedish lottery authority has chosen Sporting Solutions as new supplier.

Sweden.- Svenska Spel, the biggest gaming operator in Sweden, has chosen sportsbook and lottery supplier Sporting Solutions, part of the Sporting Group, as new partner. The Swedish company holds the monopoly on the national gaming market. Sporting Solutions saw off numerous sportsbook suppliers to win the competitive public procurement and has entered into a partnership that will run for an initial year, with Svenska Spel holding an option for a further year.

Simon Trim, CEO of Sporting Group, said, “Svenska Spel are one of the most established names in lottery sports betting with a very strong customer base, and we are very proud to announce them as our latest lottery partner. With the help of our pricing and trading services they will be better able to compete with private operators in their liberalizing domestic market. Their ability to use our software to pool further resources into local sports will increase differentiation, drive acquisition and help maintain their position as a market leader.”

And continued: ”We look forward to forging a successful partnership with Svenska Spel and to expanding our services in the Nordic region.”

Meanwhile, an unnamed source confirmed that the government of Sweden asked Hakan Hallstedt to investigate the possibility of end the online gambling monopoly and turn the industry into a system that allows multiple companies to be licensed and taxed.