Svenska Spel makes new appointment

The Swedish company Svenska Spel has made a new appointment and named Carolina Swaffer to a new senior role.

Sweden.- Svenska Spel has announced that it appointed Carolina Swaffer as Head of Agents & Customer and Partner Services at Svenska Spel. The service is brand new and Carolina Swaffer will be a member of Group Management and report directly to the CEO.

Swaffer is the former Head of Communication Services Sweden at Postnord and takes up her new position at Svenska Spel on June 1, 2019. She will be responsible for the Svenska Spel group’s work with more than 6,500 agents and partners across the country and service to the group’s 2.1 million customers.

Patrik Hofbauer, President and CEO Svenska Spel, said about the appointment: “I am very happy to welcome Carolina Swaffer to Svenska Spel. Her broad experience in business development and sales will be valuable in developing cooperation with our agents and partners and the service to our customers. The focus on the customer meeting is crucial for Svenska Spel to be competitive in the new gaming market, and Carolina has exactly the right expertise.”

Earlier this year, Sweden debuted its new re-regulated market. Along with that change, Svenska Spel made a major transition last year and divided into three business areas. Customer and Partner service provides support to all three business areas.

“I am very pleased with the confidence to lead this new unit and develop the customer meeting at Svenska Spel. I hope, among other things, to contribute with my long experience of digitisation, omni channel and sales. Svenska Spel is a strong player that faces an exciting challenge and a fantastic future in the re-regulated gaming market. This, in combination with the company’s focus on sustainability and gaming responsibility, is something that I look forward to working with.” said Swaffer.