Steady growth for eSports in the US
The number of eSports fan base saw a significant growth this year in the United States.
US.- According to the Nielsen eSports Report, the number of eSports players in the United States has increased by 14 percent in 2016, and they’re mostly young people between 20 and 30 years old.
The numbers show a steady growth from last year’s 8 percent, and 77 percent of fans are male, whilst 62 percent are milennials. The report pointed out that 71 percent of eSports fans stream the events, with only 23 percent of them attended the events. Nicole Pike, Director of Nielsen Games, said: “eSports is no longer a niche activity—it’s one of the fastest growing segments of the entire sports industry. Nielsen’s 2016 eSports Report offers deep insights into what this growing audience looks like, as well as how it compares to traditional sports fans and what brands and marketers need to understand when trying to engage with them.”
ESports Betting Report confirmed that the Nevada Gaming Policy Committee is set to discuss the future of eSports and a possible regulation. North America is currently the dominant region when it comes to gamers and revenue generation. The US had the highest market share in terms of revenue contribution considering it has the highest number of players in the region. Europe was the second largest contributor in global eSports, Germany and the UK being the leading markets in the continent.
On the other hand, Asia Pacific is the fastest growing region in terms of number of players, and the emergence of new technologies is one of the reasons why the market is getting bigger in the region.
