Focus Gaming News sat down to speak with Andrey Starovoitov, COO at SOFTSWISS, about the growth of crypto gambling in the gaming industry.
Exclusive interview.- With the surge of cryptocurrency and crypto gambling, the gaming industry has observed its great potential. Andrey Starovoitov, COO at SOFTSWISS, talked about its benefits and projections during an exclusive interview with Focus Gaming News.
What factors are driving the growth of crypto gaming? Do you expect such rapid growth to continue?
It’s obvious that the rise in the cost of bitcoin and a certain hype in the network from businesses to super-stars like Elon Musk has ensured the popularity of cryptocurrencies in the world.
They, therefore, become an attractive store of value that can be used for deposits by online casinos players At the same time, the demand for anonymity and the growing regulation of gambling are forcing an increasing number of players to turn their attention to cryptocurrencies.
There is no doubt that the trend in the development of crypto gambling will continue to increase in the coming years.
Are you confident that crypto payments will retain their growing position as a payment solution for gaming despite the ongoing volatility seen in many crypto assets?
Large price fluctuations may affect the number of bets in a given month, but in general, this does not change the trend in the growth of the crypto audience, the volume of bets recovers even after the fall in value, such as for bitcoin.
At the same time, it is possible to choose less volatile currencies, for example, USDT, which has all the benefits of using cryptocurrency in general and, at the same time, has low volatility. Regardless of how much bitcoin is sold today, we see more and more players switching to cryptocurrency. The growth trend of the crypto audience inspires confidence.
How much of an impact has the development of the crypto gambling industry had on SOFTSWISS? What role does it play within the wider development of the brand, and what kind of contribution is it making to your numbers?
At SOFTSWISS we understand the full potential of crypto gambling and that’s why we’re building our strategy around this niche. This strategy is a logical continuation of the company’s origins – SOFTSWISS is the first company in the world to offer a solution for the management of online casinos using cryptocurrencies.
We were also one of the first to start a dialogue with game providers to persuade them to integrate bitcoin as an additional currency into their games. More specifically, the contribution of crypto gambling is quite significant, for example, the growth of this niche was 170% when comparing the first two quarters of 2021.
Regardless of how much bitcoin is sold today, we see more and more players switching to cryptocurrency. The growth trend of the crypto audience inspires confidence.Andrey Starovoitov, COO at SOFTSWISS.
How is SOFTSWISS helping crypto brands to increase their traffic and overall activity?
First of all, we provide a wide range of products for casino operation in general and I would say that SOFTSWISS is a whole ecosystem for working with crypto casinos, which represents not only the casino platform but also many other products – Sportsbook, Game Aggregator, Affiliate Management Platform a.k.a. Affilka by SOFTSWISS.
In addition, it is worth mentioning the CoinsPaid crypto payment gateway that handles all questions regarding the processing of crypto payments.
And the most important factor in the success of our client’s business is the contribution of the SOFTSWISS team. I am sure that the success of our clients would be unlikely without the high level of expertise and service from the SOFTSWISS team. This is not surprising, as quality service has always been part of the strategy and the competitive advantage of SOFTSWISS.
What would you recommend to those wanting to enter into the crypto sphere or to grow or improve the takeup of existing crypto options?
First of all, take care of quality sources of crypto traffic. And study the market leaders in the field of crypto brands to get a clear idea of the nuances of working with a crypto audience.
The second important component is having a set of technical solutions that will allow you to work with cryptocurrencies quickly and without possible risks. A good and reliable supplier will help to avoid serious risks – incorrect transfer of the cryptocurrencies according to the API, fraudulent traffic, and much more.