Resorts World Las Vegas launched two-year anniversary campaign

The campaign is called Rule the World.

US.- Resorts World Las Vegas has launched its new national brand campaign “Rule the World.” As the two-year anniversary celebration approaches, the debut of this new campaign will aim to display how the property’s offerings have evolved.

The campaign was directed by photographer and director Kenneth Cappello. It showcases luxury automobiles, vintage designer fashion, cameos by Raider’s owner Mark Davis and tie-down roper Shad Mayfield, Resorts World Theatre residents and over 100 property team members.

The campaign debuted during a private event last week at Zouk Nightclub hosted by Mark Shunock, the current host and arena announcer for the Las Vegas Golden Knights and Top Rank Boxing. The event featured an exclusive director´s cut and was attended by hospitality leaders, and athletes including Las Vegas Raiders’ Andre James, MMA fighters Aljamain Sterling, Merab Dvalishvili and JPBuys.

Scott Sibella, president of Resorts World Las Vegas, said: “Since opening, we’ve really focused on evolving the property to provide innovative experiences for our guests – and we take pride in all our integrations. This new campaign highlights the Resorts World Las Vegas experience with an immersive point-of-view. We’re creating something truly special here, and we can’t wait to showcase it through our partnership with the agency who made it happen B&P, and director, Kenneth Cappello.”

Rod Reber, principal and director of account services of B&P, added: “We’re thrilled to work with Resorts World Las Vegas on such an integral project. This campaign is going to be a re-imagination of the brand. We really wanted to capture the upbeat feeling on the property and showcase the luxurious details.”