Luckbox, Real Luck Group´s esports betting brand, will be listed on Raketech-operated affiliate websites.
Canada.- Real Luck Group has signed a partnership with marketing company Raketech Group Holding. Real Luck Group´s esports betting brand Luckbox will be listed on Raketech-operated affiliate websites, which will refer players to Luckbox’s esports, sports, and casino betting services.
Real Luck has signed prior deals with several key affiliate marketing networks to increase player traffic. Luckbox has also submitted an application to the Alcohol and Gaming Commission of Ontario (AGCO) to become a fully registered operator for gaming and sports betting in the province. Ontario will open its legal igaming market on April 4.
Luckbox head of affiliates, Mike Bazzi, said: “Raketech is among the biggest lead-generation companies in the igaming industry. I know from previous roles that Raketech is a proven driver of traffic, which is a key focus of our growth strategy at this time.
“This partnership is a continuation of Luckbox’s efforts to increase our player base in a data-driven manner to grow revenues. We will continually monitor and optimize our marketing spend across our player acquisition strategies.”
Luckbox CEO Thomas Rosander said: “We’re a Canadian company, listed on the Toronto Venture Exchange, so it’s very important for us to operate on home territory.
“Canada already has a mature betting audience; however, the Canadian Gaming Association suggests that Canadians place over $4bn of bets with offshore sites each year. Regulations have changed; Canadians are passionate esports and sports fans, and esports is a large and growing recreational activity in Canada.
“The Canadian sports betting market could be a multi-billion dollar market within five years, so now is the time for Luckbox to operate in Canada, starting with Ontario.
In December, Real Luck Group announced the launch of casino games. Until then, it only offered esports and sports betting.