PointsBet partners with Playmaker for March Madness campaign

PointsBet will sponsor Playmaker and Playmaker Betting content in the NCAA’s basketball tournament and beyond.

Canada.- PointsBet has partnered with digital sports media Playmaker for a March Madness campaign featuring former NBA star Carlos Boozer. PointsBet will sponsor Playmaker and Playmaker Betting content during the NCAA’s basketball tournament and beyond.

PointsBet will be the exclusive sponsor of several of Playmaker’s March Madness initiatives. It will also partner with PointsBet’s content creators, such as golf influencer Paige Spiranac and betting influencer and former track and field star Taryn Tempel. Boozer has placed a $50,000 bet on Duke University to win the tournament.

PointsBet US SVP of content, Liam Roecklein, said: “Working with Playmaker on the Carlos Boozer bet has given us a great perspective on the services they offer and the reach of their platforms. They stand at the forefront of merging content, social influence, and technology, and we are excited to work together to broaden our exposure and find new audiences to promote the PointsBet brand.”

Brandon Harris, CEO at Playmaker, added: “We believe that betting content, like sports betting itself, should be fun. What’s more fun than following a former NBA player bet on his alma mater with over half a million in upside?

David Woodley, president of Playmaker, said: “We are excited to bring on PointsBet as a partner here. Both brands like to celebrate and promote community around sports betting while also focusing on education and responsible gaming, this campaign is providing a good mix of what we have to offer at Playmaker including: video, social, free to play gaming, talent, distribution and it aligns well with PointsBet’s ever-growing presence in the betting industry.”

PointsBet Canada recently partnered with Canadian Football League team the Ottawa Redblacks ahead of the launch of Ontario’s regulated igaming and sports betting market on April 4. The multi-year deal includes the rights to a PointsBet jersey patch on the team’s official uniform for the 2022 CFL season and naming rights to the TD Place PointsBet Sideline Club located on the field level.

See also: AGA estimates Americans will wager $3.1bn on NCAA March Madness