PointsBet Canada partners with Ottawa Redblacks
The operator has signed a deal with the Ontario-based Canadian Football League team ahead of the launch of the province’s regulated igaming and sports betting market on April 4.
Canada.- PointsBet Canada has partnered with the Ontario-based Canadian Football League (CFL) team the Ottawa Redblacks ahead of the launch of the province’s regulated igaming and sports betting market on April 4.
The multi-year deal includes the rights to a PointsBet jersey patch on the team’s official uniform for the 2022 CFL season and naming rights to the TD Place PointsBet Sideline Club located on the field level.
The agreement comes after PointsBet secured approval to launch in the newly regulated Ontario online gambling market. It will be active via the PointsBet.ca website.
PointsBet Canada chief executive, Scott Vanderwel, said: “It is hard to imagine anything more Canadian than the Canadian Football League (CFL) in Ottawa. We are excited to be working with one of the premier franchises in the CFL and can’t wait to bring a new, unrivaled form of entertainment to Redblacks fans.”
Mark Goudie, president and chief executive of Ottawa Sports and Entertainment Group, owner of Redblacks, added: “We proudly wave the Canadian and CFL flag in the Nation’s Capital and it was important to us that this partnership is with a Canadian operator who not only knows the City of Ottawa, but also loves the CFL and appreciates our Redblacks fans and the passion they have for our team and our league.
“We proudly welcome PointsBet Canada to RNation and look forward to an exciting, innovative relationship and an exceptional game experience in the PointsBet Sideline Club.”
See also: PointsBet announces sports betting soft launch in Pennsylvania
