Over 1m sports betting accounts created in New York since launch
According to Geocomply, 1.2m accounts were created in New York in the first week after sports betting was launched in the state.
US.- In the first week after New York launched sports betting, 1.2m accounts were created across the five sportsbooks in the state, with 878,000 unique players. That’s more than New Jersey and Pennsylvania combined in their first weeks of betting.
GeoComply revealed that only 9.3 per cent of New York players placed bets previously in New Jersey, with 87.8 per cent of players being brand new to regulated online sports betting. Some 17.9m geolocation transactions were registered last weekend, surpassing transactions during the launch weekend.
Lindsay Slader, managing director of gaming at GeoComply, said: “The momentum of New York’s sports betting launch has continued and it is mostly home-grown.
“The vast majority of users are brand new to regulated sports betting in the U.S. The data tell us that New Yorkers are dumping illegal sportsbooks for the new legal options and operators are also excelling at attracting first-time bettors.”
Four operators – Caesars Sportsbook, DraftKings, FanDuel and Rush Street Interactive – were granted licences to accept bets in the first week of sports betting in New York. Since then, BetMGM has become the fifth mobile sports wagering operator to go live in New York.
The state Gaming Commission will allow four more online bookmakers to begin operating in the state as soon as those companies have met statutory and regulatory requirements. Those are Bally’s Corp, Wynn Resorts, PointsBet Holdings and Genting’s Resorts World.
GeoComply appoints Sarafina Wolde Gabriel as senior director of global markets
Last week, GeoComply named Sarafina Wolde Gabriel as its senior director of global markets. With almost two decades of experience in digital technology, in her new role, Gabriel will be in charge of leading the firm’s new commercial strategy.
Gabriel previously worked as VP of Strategy at Income Access, a Paysafe company, where she focused on growing all commercial units at Income Access and driving the company’s suite of products and services. She helped the business become an important affiliate marketing platform in the online gambling sector
