As the segment gets ready to launch, the Oregon Lottery plans to launch the sports betting vertical by the first week of the NFL regular season.
US.- The sports betting industry is ready to take over the US as many states get closer to launch. Like many others, Oregon is hoping to launch its sports betting operation by the first week of the NFL season in September.
The Oregon Lottery planned a three-phase rollout that includes an online offering to be ready before September 8. That’s the date of the first regular season game of the NFL, which is the main target for most states.
Projections for the segment
The state body recently shared its expectations for the upcoming sports betting market in the state. The Lottery, which will be in charge of running sports betting in the state, said that it expects to generate US$141.2 million in revenue.
The estimations are part of an analysis of the first three years after the launch of its SBTech-powered retail and mobile sportsbook, which was signed last month. The Oregon Lottery said that it will launch mobile sports betting soon. Spokesperson Matthew Shelby told John Canzano that they want it ready by September when the American football season begins. Retail betting kiosks will likely be up and running by early 2020.
The Oregon Lottery published projections for the sports betting market and said that total handle over the first three years of operations will total US$1.6 billion. The first year of operations could bring US$332.8 million, while the second would rise to US$555 million and US$722 million by the third year.