NetEnt unveiled Jimi Hendrix slot at ICE

The legendary rock star is now part of the supplier of digital casino entertainment Rocks series.

UK.- NetEnt launched its Jimi Hendrix-branded video slot on Tuesday at ICE’s Technopolis. Since the game studio is determined to develop a fitting and authentic homage to Hendrix,  the animated video slot is developed entirely in 3D with stunning graphics inspired by the historic era, featuring five of the guitarist most famous songs like “Foxy Lady,” “Purple Haze,” “Crosstown Traffic” and “Little Wing.” To develop Hendrix’s character, 10 different morph targets were used, creating hundreds of unique facial expressions modified by hand for added realism.

Chief Product Officer of NetEnt, Simon Hammon, expressed,”Jimi Hendrix is indisputably one of the greatest rock stars that ever lived. It is an honor and a huge responsibility to be granted the rights to create a Jimi Hendrix branded product. Working together with the Hendrix family and their companies Experience Hendrix, L.L.C and Authentic Hendrix, LLC on this game will help make our NetEnt Rocks series one of the most desirable product offerings available.”

“We take enormous pride in the role we play in promoting Jimi’s art and persona. Because of that, we are extremely selective in who we partner with. NetEnt, we feel, has an understanding of the importance and we’re thrilled to work with them. The prospects are exciting!” Janle L. Hendrix, President & CEO of Experience Hendrix, L.L.C. added.