Mississippi to sell multistate lottery games on January 30

Mississippi is soon to launch the sale of lottery tickets and it has announced that on January 30 multistate games will be available.

US.- The Mississippi Lottery is getting ready to launch its operations in the US. While the lottery will start selling lottery tickets on November 25, it has now announced that multistate lottery games in Mississippi will be available on January 30, 2020.

The lottery said on Tuesday that Powerball and Mega Millions will be available in Mississippi next year. While Lottery officials were expecting to launch the business on December 1, they agreed to kick off the sale of scratch-off lottery tickets a week earlier.

The Mississippi Lottery’s website details that over 400 retailers have been approved to sell lottery tickets in the state. The entity has also emailed acceptance letter to the approved retailers. Lottery Places is an app available for users that want to check where they can locate lottery retailers in the US.

Mississippi Lottery set its sights on advertising

The Lottery has chosen the Maris West and Baker firm to handle all advertising and marketing activity for a period of three years. The move from the Lottery aims to establish itself as profitable. It will sign a three-year contract with Maris West and Baker, which will create and buy ads for the lottery. 

Meg Annison, lottery communications director, said that payments to the marketing firm will differ every year, and will equal approximately 11.5% of the lottery’s advertising and marketing budget. The current one ends on June 30, 2020, and sets US$3.5 million for advertising and marketing. Of that money, Maris West and Baker will receive around US$400k.