LeoVegas acquires World of Sportsbetting
After announcing the deal in February, LeoVegas has finally completed the acquisition of World of Sportsbetting for €2.6 million.
Sweden.- LeoVegas has taken another step towards its expansion in the iGaming market as it has completed the acquisition of World of Sportsbetting Ltd for €2.6 million. The deal was announced on February 7th, 2018 but was finally executed this week and LeoVegas has gained possession of the shares in the company.
World of Sportsbetting Ltd (Malta) holds a sports betting licence and a casino licence in the German state of Schleswig-Holstein as well as an approved application for a sports betting licence in Hesse. An approved application for a sports betting licence allows a company to market sports betting throughout Germany.
The licences give LeoVegas greater credibility in the German market and enable access to payment solutions that are important in Germany. This is in line with the company’s strategy to expand in regulated markets and gives LeoVegas the best possible conditions to further accelerate in Germany.
In connection with the acquisition, the company announced its new ambassador, Lothar Matthäus, and the focus on LeoVegas Sport. Lothar Matthäus has a long and successful national team career behind him, giving him a strong profile in the German sports community.