Leadstar Media adds French site in Canada

The affiliate and media business now serves both English and French-speaking Canadians.

Canada.- The affiliate and media business Leadstar Media has expanded its product portfolio with a new website aimed at Canada’s French-speaking market. It’s the affiliate’s first French-language project outside of France.

The firm will now serve players in both French and English in Canada, where more than 20 per cent of the population speaks French with mybettingsites.com/ca and lebonparisportif.com/ca.

Louis Jouhet, general manager of operations at Leadstar Media, said: “After seeing a high percentage of users accessing our French language platforms from Canada, we felt it was necessary to expand our product with a new website with tailored content for French Canadian bettors.”

Jacob Ljunggren, director of operations at Leadstar Media, added: “We have experienced significant growth for our products in Canada and France in the past couple of years, and French-speaking people in Canada are the natural next target group for us. Canada has the third-largest population of any country in North America, and Canadians have a big interest in both sports and betting. It’s a market that possesses substantial growth potential in both the long and short-term.”