Las Vegas launches campaign to attract locals

The programme encourages Las Vegas residents to enjoy the city’s gambling and hospitality facilities in order to boost the local economy.

US.- The non-profit organisation Downtown Vegas Alliance has launched a campaign which aims to attract locals to gambling facilities as the industry continues to suffer the impact of the Covid-19 pandemic.

Dubbed “Playcation”, the campaign encourages locals to enjoy gambling and hospitality services by offering discounts through the smartphone app Explore DTLV.

The Las Vegas gambling industry has been slow to recover since the Covid-19 pandemic took hold in March. The number of visitors remains down 61 per cent year-on-year as conferences are postponed and individuals less willing to travel.

Executive director of the Downtown Vegas Alliance, Carolyn Wheeler, said: “Downtown small business owners are hanging in there. If we can maybe replace some of that tourist visitation and business visitation with locals who are itching to get out, that would be a big positive.

“Traditionally, people don’t want to fight with the traffic or battle with the ‘what happens in Vegas stays in Vegas’ crowd, but this is the time to come down and see what downtown is all about and have fun.”