EveryMatrix, a local player in ICE 2016

EveryMatrix’s Commercial Director, shares his insights regarding the year ahead and its challenges.

UK.- In an exclusive interview with Focus Gaming News, Nick Hill, Commercial Director of EveryMatrix, told us about the company’s custom solutions and the launch of PartnerMatrix.

ICE will be held once again in the next weeks, what do you expect from this show?

As every big player in the industry, we consider ICE Totally Gaming 2016 to be a great opportunity to showcase our products and stay connected to the novelties in the industry.

Though we are still developing our forthcoming next generation platform, we are prepared to reveal a number of details on our future gaming products. Thus, we are expecting a number of clients and visitors to request additional information and we’ll do our best to be there for them.

In addition to revealing our own products to the world, we are indeed interested to preserve our connections, engage in open talks with business partners and attend major events that are focused on the latest technologies for the online gambling world.

Will the company introduce new products during the show? In that case, which are the advantages for the casino and the player?

A few months ago, EveryMatrix launched PartnerMatrix, a complete management system for affiliates, which is an essential part of the next gaming platform we are still working on.

So, though our platform is still under development, we can inform our clients on a number of technical benefits that will advance all our gaming products and we are more than happy to receive visitors at our stand: N6-310 and offer additional details.

To answer the second question, I can confirm that at this moment our development teams are working to enhance our casino product with advanced user engagement techniques and better business intelligence data analytics for our clients.

What plans do you have for the following year? Which markets are you focusing on?

Our main goal for 2016 is to complete our product road map for EveryMatrix 2, so that we may assist our clients with the best solutions. After a long-time investment in the EveryMatrix platform and driven by a constant commitment to deliver the best software in the market, we are keen to supply in the upcoming months more gaming products, better integration components, faster delivery and multiple payment options to our clients.

As for the markets we are focusing on, we are continuously trying to expand, especially to countries that are well established and stable in the iGaming world. In addition to this, we do our best to keep a close relationship with operators that share a common interest to the gaming market and are interested in our software.

We are proud to highlight that our business follows a number of standards and principles in order to respect the regulatory frameworks and the local conditions from the targeted regions. For instance, Denmark is recognized as one of the toughest jurisdictions to access and we went to great lengths to obtain a number of certifications, including the ISO 27001 standard on information security management system.

How do you see the gaming industry today? What are the main challenges in 2016 for the worldwide industry?

It goes without saying that the online gambling industry is changing and suppliers, operators and regulators must cope with the increasing number of countries that decide to adopt legislative measures and want to create national markets.

EveryMatrix, as a key player in the industry, understands this reality and responds to this challenge by providing gaming products adapted to local jurisdictions. Furthermore, we believe it is our duty to step forward and assist our clients by conforming to the local regulatory frameworks.

Therefore, the main legislative changes that occur these days may be seen as challenges for most companies in the industry, but they can also be considered as opportunities for operators that need to feel secure in establishing successful online gambling businesses.