Kambi allies with 888 Holdings
Two parties committed to a fresh multi-year deal as Kambi-powered operators reported 16 percent turnover growth in Q2.
UK.- Kambi Group plc has announced a long-term extension of its contract with 888 Holdings, a deal which will see Kambi continue to provide its premium sportsbook and technology services to the operator’s leading 888sport brand.
The multi-year agreement recognises Kambi as 888’s Sportsbook of choice, with both parties committed to strengthen the relationship and drive 888sport forward over the coming years. The deal also cements Kambi’s position as the leading supplier to Tier 1 operators in regulated markets.
888sport has been powered by Kambi since May 2013, at which point the operator’s annual sports revenues totalled US$7 million. Since the formation of the partnership, 888’s sports revenues have grown considerably, up to the US$52 million registered in 2016.
Furthermore, the contract extension gives both parties long-term security over the successful partnership. Kambi considers the new agreement to be a major win, with it securing 888sport as a key source of revenues for years to come.
Commenting on the agreement, Kristian Nylén, CEO of Kambi, said: “We are delighted to continue building on the successful partnership we have had with 888sport over the last four years and look forward to further contributing to its future growth. During this time, 888sport has seen a massive increase in its Sportsbook revenues, showcasing the quality of the Kambi Sportsbook services.”
“This contract extension is proof of the quality, relevance and stability our scalable Sportsbook offers our customers as we continue to invest to improve the best B2B Sportsbook in the market.” The agreement means 888 can continue to leverage Kambi’s award-winning product set, including its price differentiation tool, which gives Kambi partners the opportunity to adjust core payback percentages to suit specific strategic needs.
888 also recently launched Best Odds Guaranteed, which forms part of the Kambi Bonus Toolbox, a move which brought 888’s horseracing offer in line with most other major UK sportsbooks.
Meanwhile, Kambi posted its Q2 2017 financial update, which showed a 3 percent year-on-year increase in revenues and 16 percent growth in operator turnover despite the absence of a summer football tournament.
