Jackpocket named as Dallas Mavericks’ official mobile lottery partner
The mobile lottery app has announced a multi-year partnership with the NBA team.
US.- The mobile lottery app Jackpocket and NBA team the Dallas Mavericks have announced a multi-year partnership, with Jackpocket as the team’s official mobile lottery partner. Jackpocket´s app will provide fans of the basketball team with new activations by hosting sweepstakes every month. Entering the code “MAVS” in the mobile app, Mavericks fans will have the chance to win tickets, merchandise and VIP experiences.
The deal will offer branding and sponsorship opportunities for Jackpocket at the American Airlines Center, Dallas Mavericks’ home.
Jackpocket CEO Peter Sullivan commented: “This partnership with the Mavericks, a Dallas institution, is a great opportunity to bring this dedicated fanbase a new way to play the lottery. Since 2019, we’ve been proud to offer Texans the ability to play the lottery right from their phone and we’re excited about this growth in the state.”
Mark Cuban, Dallas Mavericks governor, said: “I’ve been following Jackpocket’s momentum in the mobile gaming space and what they’re doing is not only innovative, but it’s also a natural and fun evolution for lottery play. The way Jackpocket has elevated game experiences is something I’m excited to bring to Mavericks fans in Dallas.”
Jackpocket gains online market access in New Jersey
In December, Jackpocket announced it gained online market access in New Jersey. The lottery will work through Caesars Interactive Entertainment New Jersey. Jackpocket will become the first third-party lottery service to enter the online casino space in the state.
With lottery operations in 10 states, including New Jersey, New York, and Texas, Jackpocket expects to launch its online casino product in 2022 following the approval process with the New Jersey Division of Gaming Enforcement.
