“Income Access is currently focusing on bringing more transparency”
(Exclusive interview).- Nicky Senyard talked with Focus Gaming News about the current situation of the biggest markets in the world, and unveils the company’s upcoming projects.
US.- Every year, G2E Las Vegas helps the gaming industry to plan and assess upcoming business opportunities at the Sands Expo & Convention Center. Major companies such as Income Access have set their path on revolutionizing the international gambling industry. Nicky Senyard, Managing Director of Income Access, talked with Focus Gaming News about the biggest differences between the European and American markets, and also discussed the company’s next big step.
“Europe is much more focused on product evolution and innovation than America. European operators have a lot of experience and they’re constantly refining their approach based on that experience, while in the United States they’re still looking for the entry point,” said the Income Access Managing Director.
“In the US, they’re looking at how they can make the biggest difference to their business in the digital space, such as land-based casinos moving online with a social casino.” Senyard added that whilst Europe is already a mature market, the United States is still in its relative infancy when it comes to online gaming.
Income Access is currently focusing on bringing more transparency to its technology platform. “We’re also looking at how we can work more closely with affiliates as part of a bigger group, so I think it’s a very exciting time,” said Senyard. In early September, Income Access was acquired by Paysafe Group for €27.4 million.
“There are great opportunities for Income Access to grow from our new software partnerships, and, of course, from us becoming part of a larger family,” said Senyard. She added, “Our addition to the Paysafe Group is going to lead to the development of much more sophisticated and intelligent products.”
Senyard, who remains managing director of the firm she founded in 2002 following the acquisition, also said that the Income Access technology platform and global affiliate network, combined with Paysafe’s comprehensive payments offering, creates a winning combination for the benefit of their existing and new partners.
