ICE Africa to discuss new technologies

New tech will lead to a transformation in the way that betting brands and broadcasters engage with the market.
New tech will lead to a transformation in the way that betting brands and broadcasters engage with the market.

Technology is the game-changer for sports betting, argues ICE Africa speaker, Seun Methowe ahead of the show.

South Africa.- Seun Methowe, Head of Advertising and Partnership Sales, at global live sport OTT platform, DAZN, believes that new technologies and in particular streaming will create more demand from upwardly mobile players. It will lead to a transformation in the way that betting brands and broadcasters engage with the market.

He will be one of 65 thought leaders contributing to ICE Africa‘s learning streams. Ahead of his appearance Methowe confirmed: “DAZN’s platform Goal.com is the number one football destination on the continent. It has more than 20m users drawn from throughout the regulated gaming economies. We are already working with major broadcasters and betting firms across Africa. There’s no doubt that technology will revolutionise the consumption of live and original sports content.”

He added: “New markets in entertainment, including virtual and fantasy football, are trends that experts in the gambling and betting industry will need to explore. Millennials in Africa are upwardly mobile and aspirational with huge numbers digesting information on sports, news and entertainment platforms. With social media contributing to the ‘fuelling’ of this information digest.

“Content providers within the gaming industry are looking towards the creation of sustainable models and with a huge population base in excess of 1.3bn the potential in Africa is massive. ICE Africa is a powerful networking platform for stakeholders. Therefore, invaluable to any operator, decision-maker or executive in the industry to garner knowledge and the opportunities that exist to grow their businesses.”

The event

ICE Africa provides an invaluable opportunity for operators, regulators and suppliers to meet. Also to network, share best practice and see the very latest gaming products and services from the industry’s leading innovators. Described as ‘A showcase event that Africa can be proud of’ attendees will benefit from a programme of engaging content. It includes Thought Leadership, Training, Regulation, Online vs. Retail, Integrated Resorts, Branding, Marketing, Sports and eSports. Seun Methowe will be part of the panel entitled: Sports Content: How will the growth of streaming services impact sports betting and horse racing?

Find out more

Discover all of the opportunities available at gaming’s only B2B pan-African event visiting the following link.

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