Holland Casino improves marketing campaigns

The gambling monopoly from the Netherlands, Holland Casino, has announced a new marketing deal with Selligent to improve its strategy.

Netherlands.- Holland Casino is set to improve its marketing campaigns through a new deal with Selligent Marketing Cloud. The gambling monopoly from the Netherlands has announced a new deal to create personalised omnichannel campaigns that drive customer engagement and loyalty.

The partnership between Selligent and Holland Casino will power the latter’s campaigns in order to understand and reach customers in new and innovative ways. The company currently has 14 casinos throughout the country, where it welcomes more than a million visitors each year.

Holland Casino said that it was looking for a marketing platform that would allow them to better understand their visitors’ behaviours to deliver more personalised offers, including free drinks or vouchers for dining and future visits.

“Holland Casino is focused on delivering tailored experiences to increase engagement and loyalty with our customers,” said Bjørn de Boer, Product Owner Marketing Technology at Holland Casino. “It was important that we select a marketing technology partner with a robust, flexible and secure platform that would allow us to deliver personalised offers even while guests are already on site. Selligent Marketing Cloud was the clear choice given its engagement capabilities and longstanding experience with privacy regulations, offering a true understanding of both our marketing and security needs.”

“Casinos often have a diverse customer base who enjoy a variety of unique experiences. There is a constant opportunity to better understand their needs to take visits to another level,” said John Hernandez, CEO of Selligent Marketing Cloud. “With Selligent Marketing Cloud, Holland Casino can tap into individual tastes to build highly personalised entertainment experiences that keep their guests coming back.”