GVC Group chose Optimove marketing service

The two gaming brands joined forces during the World Gaming Executive Summit in Barcelona.

Spain.- GVC Holdings, owner of leading gaming brands such as SportingBet, CasinoClub and bwin.party, selected Optimove as its Enterprise Customer Marketing Vendor during the World Gaming Executive Summit in Barcelona. Optimove, provider of Customer Marketing Cloud, had worked for GVC’s brands previously.

GVC Group announced the incorporation of Optimove’s CMC across all its properties world-wide, following the great success achieved using the solution within a number of its individual brands. Optimove enables GVC’s various CRM and marketing operations to consolidate, manage and automate multi-channel customer marketing based on predictive customer modeling technologies. Optimove automatically personalises, executes and optimises a complete framework of customer-data-driven campaigns, resulting in increased player spend and engagement, alongside reduced churn.

Adam Lewis, GVC’s group head of Sportsbooks, commented: “Optimove’s software and consulting services provide us with a significant strategic edge in our highly-competitive industry, which we’ll now leverage across Bwin and the other brands within our newly enlarged group.”

Optimove’s chief compliance officer, Alon Tvina, added: “The GVC brands we’ve already worked with are among the most sophisticated users of our Customer Marketing Cloud. We look forward to working closely with additional GVC properties to duplicate these player marketing successes and further cement GVC’s position as a leader in its space.”