Future Anthem names Matt Nichols as general manager of the Americas

The gaming data and AI business company has named Nichols to the newly-created position.

US.- Gaming data and AI business Future Anthem has appointed Matt Nichols to the newly-created position of general manager of the Americas. He will help develop the company’s plans for expansion in the western hemisphere. Nichols will build a local team to facilitate the company expansion, after Future Anthem’s recently completed Series A financing round.

Nichols joins the company from Churchill Downs Incorporated. As senior director of the firm, he developed the strategy for the TwinSpires B2B online horse racing product.

Future Anthem CEO Leigh Nissim said: “The Series A financing has unlocked a monumental shift for Future Anthem. We have wasted no time in delivering on our vision and strategy for the Americas by hiring Matt to lead our growth in this key market.

“This is a huge step in the development of Future Anthem – we have always been keen to establish ourselves locally in the US market and to be able to respond to customer needs quickly. Matt’s experience makes him the perfect appointment for this crucial new role.”

Nichols commented: “I am beyond thrilled to join the Future Anthem team to lead their growth into the Americas’ online gaming markets. Leigh has identified a compelling market gap, and his first-class team is building industry-best AI and data products that add tremendous value to operators and game studios by personalising player experiences across sports betting and casino.

“Future Anthem is already in advanced discussions with a number of prospective new partners in the Americas, and my first week coincides perfectly with G2E where I’ll have the chance to be part of many meaningful conversations.”