The gambling company will use its network, including Paddy Power, Betfair, Sky Bet, and PokerStars UK, to show the charity’s work.
UK.- Flutter has partnered with Missing People to help support the charity’s work to find missing adults. The gambling company will use the collective reach of its UK network, including Paddy Power, Betfair, Sky Bet, and PokerStars UK, to raise awareness and boost Missing People’s campaigns.
Flutter launched a video campaign at a media event held at London’s Hippodrome Casino, which was also the setting of PokerStars’ new mega-series, which finished on November 21. PokerStars and Missing People have developed the film showcasing efforts to reunite loved ones with their families.
PokerStars UK launched a new deck of cards that displays the Missing People helpline number for anyone who needs support.
Sue Hammett, group head of CSR at the Flutter said: “It was a real delight to gather at the Hippodrome with the incredible attendees from Missing People, who work endlessly to help reunite loved ones.
“We were honored to have the Stammers family with us who were brave enough to share their story. This had an impact on everyone in the room and highlighted even further the importance of supporting Missing People.”
Jo Youle, CEO at Missing People, added: “Missing People is pleased to have the opportunity to work with Flutter to help reach an adult audience at high risk of going missing – men aged 18-39. Our support exists for any missing person, every day of the year.
“Through this partnership, we will also be able to highlight adults who are missing. We know opportunities like this to get the message out means so much for families of missing people that the charity supports.”