FanDuel partners with NFL’s Steelers
Through a new deal with the NFL’s Pittsburgh Steelers, FanDuel has become the official daily fantasy partner of the team.
US.- FanDuel has announced an exclusive partnership with the NFL’s Pittsburgh Steelers that sets the operator as the Official Daily Fantasy Partner of the team. The fully integrated marketing agreement will prominently feature FanDuel at Heinz Field.
The deal also gives FanDuel access to robust marketing assets ranging from LED and scoreboard video signage to radio, television and digital advertising. The sponsorship sets that FanDuel will offer unique, once-in-a-lifetime experiences for customers, including access to a fantasy camp event at Heinz Field.
“We’re excited to bring FanDuel into the fold as our Official Daily Fantasy Partner. We think Steelers fans will enjoy the FanDuel platform and the opportunity to compete for unique Steelers prizes,” said the Pittsburgh Steelers Vice President of Sales & Marketing, Ryan Huzjak.
“We truly admire the historical franchise the Steelers have built, and Pittsburgh is an incredible sports town,” said Matt King, CEO, FanDuel. “Our Pennsylvania customers love their teams and their players, and by partnering with the Steelers, we’ll further deliver on our promise to further engage fans and meaningfully grow our brand,” added FanDuel’s CEO.
