Esports Entertainment expands Dignitas partnership

The betting operator will gain naming rights and shirt sponsorship of Dignitas’s CS:GO team.

Malta.- Esports Entertainment Group has agreed to expand its existing deal with Dignitas, the digital sports and media business New Meta Entertainment’s esports subsidiary.

The esports betting operator will now have naming rights to Dignitas’ Counter-Strike: Global Offensive (CS:GO) esports team, and its VIE.gg betting exchange will place branding on players’ jerseys.

The two companies have also agreed to carry out joint strategic digital and physical activations focusing on New Jersey.

Dignitas became the first esports company with a gaming facility in the state when it opened its production studio and training centre in Newark last year. 

The deal will also give Esports Entertainment a step into Europe with Dignitas’s Scandinavian CS:GO team.

The new agreement expands on the deal struck in June last year under which VIE.gg was named an official partner of Dignitas.

Esports Entertainment Chief Executive, Grant Johnson, said: “Expanding our existing partnership and placing our brand in front of the millions of engaged Dignitas fans around the world further demonstrates our commitment to growing VIE.gg into the leading wagering platform in esports globally.”

Dignitas Chief Executive, Michael Prindiville, said: “Our co-branded CS:GO team and the immense opportunity around esports betting content in our home state of New Jersey enable us to tell unique and engaging stories at the forefront of both esports betting and competition to millions of fans worldwide.”

Earlier in the month, Esports Entertainment completed its acquisition of the betting operator Argyll.