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EGBA supports EU’s Artificial Intelligence strategy

The association expressed its support to the new AI strategy. Credits: EGBA

The strategy is designed to help keep online gambling safe and fair, EGBA says.

Belgium.- The European Gaming and Betting Association (EGBA) has welcomed the conclusions of the Competitiveness Council of the European Union on Artificial Intelligence (AI). The association said that AI could have massive benefits for the online gambling sector if exploited effectively.

EGBA said that Artificial intelligence could help the online gambling sector to strengthen existing measures for identity verification, player protections and fraud prevention. The Competitiveness Council’s conclusions establish the importance of encouraging the development and use of AI in Europe by increasing investment and strengthening research and innovation. The conclusions are part of a broader EU policy debate about the future development and use of AI, which has been initiated by the European Commission and will likely continue into the mandate of the new European Parliament and European Commission.

The association said that it fully supports the need for an EU policy on AI to fully harness the many benefits of it and safeguard its risks. EGBA said that it is one of the reasons why it has recently joined the European AI alliance, a new stakeholder forum which has been established by the European Commission, and looks forward to engaging with the European Commission and other stakeholders to develop the use of AI further.

“AI can have significant potential for strengthening existing measures for identity verification, player protection and fraud prevention in the online gambling sector. Currently every website click of an online gambler is recorded for compliance and legal reasons and this data, if harnessed and combined with the use of algorithms and AI, could allow for the development of new and sophisticated predictive behaviour models to help keep online gambling safe and fair. Early forms of these models are already being used by some companies to identify potential problem gambling behaviour before it arises – and enable protective and timely intervention to the customer,” explained EGBA.

Maarten Haijer, Secretary General of EGBA, said: “With increasing responsibilities to ensure better protection for our customers – AI could be a game-changer in customer identification, more robust consumer protection safeguards and in general a better and more secure product. That’s why we believe a European policy for AI should be a priority for the next Commission and Parliament. Such a policy should take into account the benefits of AI for consumers and ensure AI tools are developed in a safe and sensible way.”

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