Diamond Sports signs commercial partnership with FanDuel
The Bally Sports RSNs will be renamed under the FanDuel Sports Network brand.
US.- Diamond Sports Group, the owner of Bally Sports Regional Sports Networks (RSNs) and FanDuel have announced a long-term commercial agreement. The deal includes naming rights and integration opportunities.
The deal includes the exclusive right to name Diamond’s 16 regional sports networks (RSNs) and Diamond’s digital offerings, including the direct-to-consumer product, as FanDuel Sports Network from October 21. It also includes linear and digital media placement and integration opportunities across live NBA, NHL, and MLB games on FanDuel Sports Network. FanDuel will have reseller designation for Diamond’s DTC product and additional economic and equity elements.
David Preschlack, CEO of Diamond, said: “Collaborating with FanDuel provides a tremendous pathway for Diamond to elevate the fan experience and deepen the incremental value we provide for our team, league, and distribution partners. This partnership reinforces opportunities to further strengthen the close connection our RSNs have with local fans, including enhancing our DTC offering for a growing digital audience. In the meantime, having finalized agreements with the NBA, NHL and our key distributors, we remain focused on moving our business forward and driving value for our team partners and our stakeholders.”
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Mike Raffensperger, president of Sports at FanDuel, added: “Partnering with Diamond provides us an opportunity to put the FanDuel brand at the intersection of the nation’s largest group of regional sports networks. A large cohort of FanDuel customers are devoted RSN viewers and this agreement allows us to further cement the FanDuel brand with sports fans and provides a unique vehicle to reward our users.”
