Deutsch NY becomes Betway’s creative agency for North America
The agency will manage creative strategy and in-market activations.
US.- Digital Gaming Corporation (DGC) has announced the appointment of Deutsch NY as Betway’s creative agency for North America. The agency will be responsible for developing the brand nationwide and managing creative strategy and in-market activations.
DGC has led Betway’s US market activations and secured Super Group’s sportsbook property licences in New Jersey, Pennsylvania, Indiana, Iowa, Colorado, Arizona, and Virginia after partnering with the company in 2021.
DGC EVP of North American operations Bruce Watermeyer said: “We’re excited to be working with Deutsch NY as we continue to build the Betway brand in the US. The brand is now live in seven states in the US, with plans for further growth in the pipeline.
“Deutsch NY impressed us with their creative capabilities and strategic thinking, which we believe will help us deliver against our visions and goals of being a major player in the US sports betting space.”
Deutsch NY CEO Val DiFebo added: “We are super passionate and excited about Betway as a brand and their vision to disrupt the category. Taking on the crowded online sports gambling space and helping the brand establish itself in the US market are the types of challenges we love taking on.
“We look forward to partnering with the DGC-Betway team as we maximise their entry into this market and build for their future success.”
Betway launches sports betting in Arizona
Online betting and gaming brand Betway sportsbook went live in Arizona in partnership with Digital Gaming Corporation (DGC) and market access partner the San Juan Southern Paiute Tribe. The Arizona licence is Betway’s sixth for a live US market. It already operates in Iowa, Colorado, Indiana, New Jersey and Pennsylvania.
Anthony Werkman, chief executive of Betway, said: “We’re proud to see the growth of the Betway brand in the US and it’s great to see that the sportsbook product has now gone live in a sixth state.”