Clarion keeps leading the gaming industry

After the organisation of Juegos Miami, Clarion Events says “yes” to a major academic conference.

US.- Las Vegas is hosting the 16th edition of the International Conference on Gambling & Risk Taking held by UNLV’s International Gaming Institute –University of Nevada, Las Vegas–, where Clarion Events will participate through a session on Online Gambling. Ewa Bakun, head of Content for Gaming at Clarion, will be moderating the presentation at the major academic gaming conference in the biggest global gambling hub.

Gambling & Risk Taking conference started last Monday and will continue until Friday 10th at the Mirage Resort & Casino. Today, Ewa Bakun will moderate the Clarion Event’s session on Online Gambling during the Online Gaming Consumers, Consumption and Behaviour session at 2.00 to 3.00 pm. Clarion’s three presentations will unveil the results of research and surveys on gambling behaviour of poker players (‘To Bluff Like a Man or Fold Like a Girl’ Gender Biases in Online Poker by Jussi Palomaki, University of Helsinki), mobile gamblers (A Behavioural Account of Mobile Gambling, by Richard James, University of Notthingham) and horse racing bettors (An Empirical Study of Online Horse Race Bettors Betting Behaviour in Finland, by Tuomo Kainulainen, University of Eastern Finland).

The results will be explained taking into account players’ behaviors that implicate businesses decisions as to responsible gambling, marketing and customer communications. The latest in academic research in the field of gambling will be presented by researchers coming from universities and academic institutions from around the world. Other topics are ranging from history and etymology of gambling, regulations, gambling psychology, gambling addiction and responsible gambling, to innovation and evolution of business models. The speaker line-up includes, alongside academics, representatives of the business sector, moderating sessions and offering keynote addresses.

“With the progressive and forward looking character of some of the academic work to be presented, the UNLV conference will be a great opportunity to understand the emerging trends in gambling, likely to affect businesses. And if there is a business implication, it’s important that we know about it, as the key information provider to the sector through our events and digital content,” commented Ewa Bakun.