Catena Media names Pierre Cadena as VP of corporate strategy
Pierre Cadena will join the company on November 1 and will be based in the US.
US.- The affiliate group Catena Media has announced the appointment of Pierre Cadena as VP of corporate strategy. He will be responsible for developing corporate strategy and supporting execution. Cadena will join the group on November 1 and will be based in the US, where he currently resides.
Cadena joins Catena Media from Fox Entertainment, where he has served as senior vice president and head of revenue and strategy for the news and entertainment brand. As a non-executive director of Raketech, he has experience in online sports betting and gaming affiliation.
He also served as senior vice president and chief strategy officer at Crunchyroll. He has previously held senior strategy and corporate development roles at WarnerMedia, Otter Media, and Caesars Entertainment. Earlier in his career, he worked in investment banking and private equity investing.
Catena Media CEO Michael Daly said: “We’re excited to welcome Pierre to Catena Media. His extensive expertise in strategic planning and executing growth for digital media and gaming companies will be a valuable asset for us and enable Pierre to play a core leadership role in our continued evolution in North America and beyond.”
In August, Catena Media signed a content and commercial media deal with the US sports publisher The Sporting News. The deal runs for three years and sees Catena Media create editorial and advertorial content as The Sporting News’s exclusive betting partner. Catena Media creates digital content for sports, casino gaming and fantasy sports audiences for hosting and distribution on The Sporting News’s websites.
