Casinos in Manila focus on local clientele

The demand within the Philippines is strong enough for the resorts to take a local approach on their marketing strategies.

Philippines.- Manila Bay Resorts, Tiger Resort Leisure and Entertainment Inc.’s US$ 2 billion project,  will be opening its door by the end of the year, yet the group has already fix its eyes in the local market, regarding marketing endeavours.

“We still have a lot of interest from big players from Macau and junkets from Indonesia and Southeast Asia. That will be an important part of the business, but certainly less focused,” said Matt Hurst Tiger Resorts’ executive vice president of casino operations and marketing.

The same applies to Resorts World Manila, as the trend of shifting from international customers to locals has been noted and the company’s marketing scheme is adapting accordingly.

Resorts World Manila’s senior director of gaming marketing, Jeffrey Evora elaborates: “Through the years, we started to see more and more locals. We have to adapt. You can’t force the market to adapt to you.”