Casino Marketing Forum will be held in August
The event will join Sports Betting East Africa exhibition next May 23 to 25 in Kenya, also regulated by Eventus-International.
South Africa.- Johannesburg, the biggest city in South Africa, will host the Casino Marketing Forum event organised by Eventus-International. From August 23rd to 25th, gaming companies from around the world will be gather at Emperors Palace Hotel to assist to conferences, debates and exhibitions aiming to improve gaming industry.
The Forum will be starred by “most ambitious and forward thinkers,” as the company described them. As well as the conferences and information sharing, participants will experience workshops, panel discussions and a World Café. The target is to open international gaming companies’ minds to work on issues and strengths of the sector
In words of project director at Eventus-International, Yudi Soetjiptadi: “Casino marketers have an enormous task in keeping up with all the new digital and marketing innovation and developments, while at the same time executing in an economic environment that simply does not afford big marketing budgets and departments. And they have to perform. Delivering exceptional results that directly affect the bottom line of the casino property is part and parcel of why they are appointed.”
Casino markets are changing its way since the development of innovative digital platforms and to adapt the traditional structure into the new approaches is a job that has to be carried out by all sectors. Marketing professionals and leaders of digital industry will be invited to discuss about brands strategies to specifically attract millennials, data analysis, affiliate marketing, mobile revolutions, among other approaches.
