Caesars puts aside $67m for CSR strategy

Caesars' CSR strategy is dubbed 'People Planet Play'.
Caesars' CSR strategy is dubbed 'People Planet Play'.

Caesars CSR strategy involves assisting local communities and promoting responsible gaming, diversity and sustainability.

US.- Caesars Entertainment has put aside $67m for its corporate social responsibility (CSR) strategy, ‘People Planet Play’.

The $67m was contributed in 2019, and included the value of 370,000 hours volunteered in local communities by team members. Caesars’ strategy was to donate 46 cents of every dollar of revenue to local communities.

Caesars also continued to push a responsible gaming agenda, training nearly 50,000 team members on a programme that has been running for 30 years.

The casino giant also reported that in 2019 it had 45 per cent women and 35 per cent racial diversity in management roles. the company says it remains ommitted to diversity and equality.

In terms of sustainability, Caesars used 2 per cent less energy, 3 per cent less water and generated 13 per cent less waste than the prior year.

Caesars president and chief executive, Tom Reeg, said: “This year has certainly presented opportunities and challenges as we respond to the pandemic throughout the US.

“Perhaps most importantly, we see this as an opportunity to work together in the newly formed Caesars Entertainment, bridging our community-driven efforts and strengthening them within a larger organisation.

“Where we had set platforms and programs that impacted so many, we can build them up and make them stronger and more impactful than ever before.”