British gaming yield continues to fall

The Gambling Commission has published data for June showing a continued fall in British gaming yield and player stakes.

UK.- New figures from the Gambling Commission for the largest gaming operators targeting Britain show that stakes and gaming yield dropped for another month in June.

The gross gaming yield for operators representing 80 per cent of the market came in at £496.1m, compared to £533.4m the month before.

The largest contributor was real event betting, which saw revenue rise slightly month-on-month to £242.2m, accounting for more than half of all revenue. The rise was to be expected considering that Euro 2020 started in June. Real event betting also saw an increase in active players, up 9.1 per cent month-on-month to 5.6 million.

However online gaming revenue fell as the country emerged from lockdown. Slots revenue fell by 14.4 per cent to £180.7m despite a 1.1 per cent rise in active players to 3.1 million. Other casino games saw revenue fall 9.6 per cent to £59m, and poker revenue fell 19.8 per cent month-on-month to £5.9m.

Virtual betting revenue was also £5.9m, down 18 per cent, while esports betting revenue fell 49.7 per cent to £1m – a long way from its peak of £4.6m in May 2020.

Bet numbers down across all British gaming verticals

The number of bets placed fell across all verticals. Despite the increase in revenue in real events betting, the number of bets fell 9.1 per cent to 272.6 million. Slots bets fell 9.6 per cent to 5.57 billion and bets on other gaming including casino 8 per cent to 267.5 million.

Bets on poker were down 15.1 per cent at 73.5 million, and virtual bets were down 13 per cent at 13.4 million. The average online session length fell from 21 minutes in May to 19 minutes. The number of sessions of over an hour fell 9.3 per cent to 2.3 million.

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